Working at Wpromote truly shaped my career and the copywriter I am today. I had the opportunity to learn from incredibly smart writers and marketers, both at the peer and leadership level, and work across a wide range of channels, industries, and client needs.
When I joined, I was assigned to Marriott, one of the agency’s largest clients and my very first client ever. I started by writing SEO-driven web copy, learning how to balance search strategy with the need to create content that was actually useful, engaging, and true to the brand. From there, I grew into writing across paid media, email, and other digital channels for a variety of brands, gaining a much broader understanding of how copy fits into the larger customer journey.
More than anything, Wpromote gave me the space to find my footing as both a copywriter and a marketer. I learned how to think strategically, write for an audience, collaborate with people across disciplines, and understand the role copy plays in driving real business results. It was where I built my foundation, found my voice, and realized that I love being at the intersection of storytelling, strategy, and marketing.
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