Hello! i’m ashley✴︎

I am so happy you’re here!

With 11+ years of experience in copywriting, editorial, and brand storytelling, I’ve built my career around finding the right words to make brands feel distinct, human, and memorable and I am so excited to (hopefully) do the same for your brand. My experience spans fashion, beauty, wellness, lifestyle, and e-commerce, with work ranging from brand voice and campaign messaging to editorial, product storytelling, social, and UGC.

I’m especially drawn to brands with a strong point of view and a story worth telling. Whether I’m developing a brand voice, shaping a campaign, interviewing an expert, or finding the perfect words to introduce a new product, I approach every project with curiosity, intention, and a love for thoughtful storytelling.

my philosophy on good copy

I believe copy worth reading sits at the intersection of strategy, storytelling, and curiosity. It’s about finding the words that make a brand feel distinct, turning products into stories people want to be part of, and creating a clear through-line across every touchpoint. I bring a collaborative, insight-driven approach to every project, taking the time to understand the brand, the audience, and the bigger picture before putting pen to paper. Whether I’m shaping a brand voice, building a campaign, developing product stories, or finding the idea that brings it all together, I’m always looking for the story that makes people care.

  • I love getting to the heart of how a brand should sound and turning that into language people actually want to engage with. I don’t just think about the individual line of copy. I think about how it fits into the larger brand, campaign, customer journey, and experience.

  • I’m very curious (I get it from my cats) and love getting beneath the surface of a subject, whether that means researching a new topic or speaking with experts and strategists to bring a story or campaign to life.

  • Collaboration and insights are some of my favorite parts of copywriting! I’m always curious to hear the thinking behind a product, the perspective of the people building it, and what an audience actually needs from it. Those conversations often lead to the best ideas. I love finding the thread between all of those insights and turning it into a story that feels cohesive, considered, and true to the brand.

  • Great storytelling can turn a product from something you notice into something you want. I approach product copy by looking beyond the features to understand the need, desire, or feeling that makes the product meaningful. The goal is to create a story that builds connection while still doing what great commerce copy should do: make the value clear and move someone toward a purchase.

how the magic happens

Get curious

Before writing anything, I want to understand the brand, the audience, the product, and the bigger goal. I ask questions, dig into the details, research what I don’t know, and look for the insight that gives the work somewhere meaningful to go.

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Find the story

Once I understand the landscape, I look for the idea worth telling. What makes this brand different? Why should someone care? What’s the human truth behind the product? This is where strategy and storytelling start to meet.

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Find the words

Then comes the fun part: putting it into language. I shape the voice, messaging, headlines, and copy so they feel clear, compelling, and true to the brand. I’m always looking for that balance between what we need to say and what people actually want to hear.

Make an impact

Great copy should do more than sound good. It should connect, create desire, build trust, or inspire action. I refine the work with the bigger picture in mind, making sure every word has a purpose and the story stays cohesive wherever it shows up.

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about me (the fun stuff)

I love reading, discovering new music, going to the movies, and exploring new cities and ideas.

I have a deep appreciation for spending time outside and with animals. I prioritize traveling and being in nature when I can.

Fun fact: I spent 6 months working in the Big Horns in 2025 (pictured above) & I am really into birding. Like, really into it.

Health and wellness are super important to me. I enjoy running, yoga, hiking, cooking, and mat pilates. Fun fact: I am currently training for my second half-marathon! 

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