Working with Summer Fridays has been a particularly meaningful creative experience because the brand’s ethos feels so naturally aligned with my own. I’ve always admired their effortless approach to beauty, thoughtful storytelling, and unmistakable California influence. That easy-going, sun-soaked perspective is something I connect with personally and love bringing into the work.

My work with the brand spans writing and editing editorial content, developing UGC and social scripts, and supporting product naming, including scent and flavor names for upcoming launches. Across each project, I focus on finding the language that feels effortless, elevated, and distinctly Summer Fridays while helping bring the brand’s laid-back California spirit to life.